Why CENTURY 21?
21 Reasons Why CENTURY 21!
The CENTURY 21® System is your edge. You will be a part of a vibrant and growing real estate family that is in 71 countries and territories with about 7,600 offices and 112,000 agents.
1. The Most Recognized Name in Real Estate
The CENTURY 21® System continues to be the real estate franchise brand most recognized by consumers1, and an industry leader for “likelihood to recommend”.2 According to a recent National Association of REALTORS® (NAR) study, reputation is the most important factor in choosing an agent.3
1 Source: 2010 Ad Tracking Study, Millward Brown. Q: “Which of these agencies, if any, is the most recognized name in real estate?” (multiple choice question); Base-Aware of Brand. Results significant at a 90% Confidence level) The survey results are based on 1201 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1201 respondents at a 90% confidence level with a margin of error of +/-2.4%. The study was conducted between April 5 – October 31, 2010 by Millward Brown, a leading global market research organization.
2 Source: 2010 Ad Tracking Study, Millward Brown. Q: “How likely are you to recommend (brand) to someone else?” (Base: 1201 respondents: Sold or purchased ahome in the past 2 years, or plan to sell or purchase a home in the next 2 years) The survey results are based on 1201 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1201 respondents at a 90% confidence level with a margin of error of +/-2.4%. The study was conducted between April 5 – October 31, 2010 by Millward Brown, a leading global market research organization.
3 Source: National Association of REALTORS® Profile of Home Buyers and Sellers 2010
2. Award-Winning Training Programs
The CENTURY 21 Learning System® is a seven-time Training Magazine Top 125 Award Winner and Member of the American Society for Training and Development (ASTD) Forum. Multiple learning platforms are available to meet your needs and preferences, including live instructor-led, virtual instructor-led, self-paced classes, videos and social media interaction; all designed to help you launch your new career path or reach the next level.
We offer classes that can educate everyone, from the new agent to the most experienced broker. Our roster includes partnership programs with YouReach Media (social media coaching), CDPE, CIAS, e-Pro, ACT SELL coaching, Top Dogs (Commercial) and more. You can also be part of the conversation by following C21 Learning on Facebook, Twitter and YouTube, where you can find free learning content and class offerings.
3. Awards and Recognition Programs
The entire CENTURY 21 System values hard work, achievement, and dedication to customer service. We have a number of awards and recognition programs to honor those who truly embody . . .CENTURY 21: The Gold Standard. Twelve different nationally recognized awards assure that all members of our family are recognized for their commitment to performance.
4. Lead Management
CENTURY 21 LeadRouterSM management tool captures online inquiries from homebuyers and sellers; converts data to voice, and instantly informs CENTURY 21 real estate agents about each lead, enabling them to respond in minutes.
We are in an instant gratification age, and consumers expect to speak with someone immediately. The CENTURY 21 LeadRouter system is a great way for agents to receive leads within minutes and respond in record time.
5. Free Agent Website
All agents can build free, feature-rich websites that can be customized with ease. These sites are not only inherently optimized for search engines, but are also linked from century21.com. By marketing yourself with a personal online presence you increase your visibility.
6. CENTURY 21 Global Referral Network
The CENTURY 21 Global Referral Network (CGRN®) is an Internet-based referral management tool that enables brokers to securely send and receive referrals 24 hours a day, 7 days a week. There are no activation fees, no software to purchase and you get free automatic upgrades. CGRN® averages almost 400 referrals per month and referral fees are negotiable.
Averaging more than 1 million unique visitors a month4, century21.com provides tremendous exposure for your listings. Consumers will also easily access buying, selling and financial tools to help make their real estate dreams a reality. All listings placed on century21.com are automatically featured on REALTOR®, Trulia, Zillow and Yahoo Real Estate websites, and distributed to more than 500 national and local real estate websites at no additional cost. With the added visibility of your listings, you will receive an on-going stream of opportunities.
4 Source: comScore 2011
8. Innovative Mobile Technology
The CENTURY 21® System is committed to providing up-to-date technology at your fingertips. As a member of the CENTURY 21 System, you'll have access to cutting-edge technology resources such as our Mobile Real Estate Search Apps and our social media solutions. This will help you to maximize your exposure with Gen-X and Gen-Y audiences. Consumers on the go can access century21.com listings right from their handheld devices, explore communities and connect with an agent in an instant.
9. Turnkey eMail Marketing
The CENTURY 21 eCampaign Center is a free tool that offers CENTURY 21 Brokers and Agents an effective way to target prospects and clients. The step-by-step tool guides you through customizing one-time emails, eGreetings, and eNewsletters. You can choose between pre- or custom-written content, add personal messages and photos, and easily attach any of your listings. You can even set up an Action Plan, with a series of relevant emails to targeted audiences at scheduled intervals to keep your name front and center. What's more, you can track who has opened and clicked on your emails. The CENTURY 21 System enables you to keep your name top-of-mind with prospects and clients.
10. Loyalty Programs
Success in real estate depends on building relationships, which takes time and effort. According to a recent NAR study, 84% of sellers are likely to use the same agent again, or recommend that agent to others.4
The CENTURY 21 Preferred Client Club® (PCC) loyalty program is used by our brokers and agents to touch base with past clients and maintain a loyal and trusting relationship. The program sends high quality communications eight times per year – over a 5-year or 7-year period – on behalf of participating System members. It is our premier program for supporting on-going customer relationship marketing efforts.
Enroll clients in this exclusive program to stay in touch with them over the long term. It only takes a few minutes, and is just one more advantage of the CENTURY 21® System.
4 Source: National Association of REALTORS® Profile of Home Buyers and Sellers 2010
11. Industry-Leading Marketing
The CENTURY 21® System is focused on increasing market preference for the CENTURY 21 brand and our sales professionals, while generating qualified consumer leads for you to pursue. Everything we do, from online and offline advertising, search engine optimization, to social media and public relations is aimed at delivering quality leads to CENTURY 21 Agents.
12. Robust Social Media Platforms
The CENTURY 21 System continues to be a leading innovator in social media marketing solutions that give real estate sales professionals an edge. The CENTURY 21 System positions our sales professionals to successfully reach consumers through highly visible social networks such as Facebook (more than 500 million active users), Twitter (more 150 million accounts with over 55 million tweets a day) and YouTube (2 billion videos are viewed on YouTube each day with 24 hours of video being uploaded every minute). We even have our own real estate blog, @C21 – Home Matters.
Through social media, CENTURY 21 System professionals can provide next-gen consumers the information they want, when and how they want it.
13. “One-Stop Shop” Real Estate Resources
The CENTURY 21 System allows you to offer a variety of additional real estate services to the consumer, including mortgage and home warranty. These additional services make you a one-stop shop for all of your customers’ real estate needs.
21Online.com, our intranet website, is an intuitive, comprehensive source of information and materials for brokers and agents. Providing easy access to our vast array of tools, programs and systems, this site is your gateway to a successful career. Features include:
- Our eCampaign Center email marketing tool
- “My Contacts” contact management system
- Web-based CENTURY 21 email account access
- “Ad Maker” ad building tool
- C21 Campaign Center resources, including customizable marketing collateral and artwork
- CENTURY 21 Brand Center for logos and other brand assets
- Broker and agent financial management tools
15. Target Marketing into High Growth Areas
The CENTURY 21 System has a strong focus on target markets that are a great opportunity for growth. Our CENTURY 21 Fine Homes & Estates® and CENTURY 21 Commercial® programs can help you meet the needs of a variety of consumers and in turn diversify your services and expand your business.
16. Customer Satisfaction
The CENTURY 21 System offers a robust survey process for sales professionals to collect feedback from clients. This will enable you to consistently improve your performance and gain recognition for your superior service.
Our Quality Service Survey helps you to stay in touch with the needs of your clients and understand the customer experience that you are delivering, enabling you to constantly improve your skills.
- Offered in both English and Spanish
- Available online or on paper
- Results are securely posted online
Sales professionals who achieve the highest levels of quality customer service have the opportunity to receive the CENTURY 21 Quality Service Award, which is a powerful marketing tool you can use to differentiate yourself.
17. Giving Back to the Community
Since 1979, CENTURY 21® System offices from coast to coast have supported Easter Seals, a non-profit organization that helps adults and children with disabilities lead more independent lives. To date, the CENTURY 21 System has raised over $102 million for Easter Seals.
18. International Brand
Consumers don't always confine themselves to a city, state or even a country, so why settle for a brand that is only known locally? In the CENTURY 21 System of independently owned and operated offices, brokers and agents are known around the world for helping buyers and sellers meet their real estate needs. With more than 115,000 sales professionals spanning 71 countries and territories, the CENTURY 21 System is truly an international brand.
19. CENTURY 21 Business Benefits
Through our preferred alliance program, CENTURY 21 Business Benefits, we offer a great way to save money on a variety of business-related goods and services. This program can help you with all your office solutions and marketing needs with such companies as Dell®, Lowes®, Verizon®, AT&T®eNeighborhoods® and many more.
20. Experience + Cutting-Edge Knowledge
The CENTURY 21 System is more than 40 years young, and continuously evolves to keep ahead of the competition. This exceptional combination of success, experience and adaptability gives every System member the advantage of a depth of industry knowledge plus the latest tools and technologies.
21. You Owe it to Yourself
The CENTURY 21 System gives you the opportunity and increased resources to leverage a powerful brand name. Industry-leading programs help you achieve maximum results and substantial business growth.